Universal Marble & Granite

Every page has its own title and description written around what people actually type into Google: the service, then the place. A canonical URL keeps duplicates out of the index.

<title>Universal Marble & Granite | Kitchen & Bath Design in Philadelphia</title>
<meta name="description" content="Philadelphia showroom for kitchens, bathrooms, cabinets, vanities, and granite and quartz countertops. Personalized design support from Universal Marble & Granite.">
<link rel="canonical" href="https://www.phillyumg.com/">

When someone shares a UMG link over text or Instagram, Open Graph and Twitter Card tags make it preview with a branded image and a real headline instead of a bare URL.

<meta property="og:type" content="website">
<meta property="og:title" content="Universal Marble & Granite | Kitchen & Bath Design in Philadelphia">
<meta property="og:image" content="https://www.phillyumg.com/images/metatag.jpg">
<meta property="og:url" content="https://www.phillyumg.com/">
<meta name="twitter:card" content="summary_large_image">

JSON-LD tells search engines UMG is a local business with an address, hours and a catalog of services, which is what feeds map listings and rich results.

{
  "@context": "https://schema.org",
  "@type": "HomeAndConstructionBusiness",
  "name": "Universal Marble & Granite",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "233 W Lehigh Ave",
    "addressLocality": "Philadelphia",
    "addressRegion": "PA",
    "postalCode": "19133"
  },
  "openingHoursSpecification": [
    { "dayOfWeek": ["Monday","Tuesday","Wednesday","Thursday","Friday"],
      "opens": "08:00", "closes": "17:00" },
    { "dayOfWeek": "Saturday", "opens": "09:00", "closes": "15:00" }
  ],
  "hasOfferCatalog": { "@type": "OfferCatalog", "name": "Services", "itemListElement": [
    "Kitchen Cabinets", "Bathroom Vanities", "Granite Countertops",
    "Quartz Countertops", "Marble Countertops" ] }
}

A sitemap with the image extension lists every page and its hero photo, and robots.txt points crawlers to it.

<url>
  <loc>https://www.phillyumg.com/</loc>
  <changefreq>monthly</changefreq>
  <priority>1.0</priority>
  <image:image>
    <image:loc>https://www.phillyumg.com/images/outfront_1.jpg</image:loc>
    <image:title>Universal Marble &amp; Granite showroom in Philadelphia</image:title>
  </image:image>
</url>

# robots.txt
User-agent: *
Allow: /
Sitemap: https://www.phillyumg.com/sitemap.xml

Deployed on Vercel straight from GitHub: every push to main goes live in about a minute. Clean URLs drop the .html, images and stylesheets cache for a year, and a few security headers come on every response.

{
  "cleanUrls": true,
  "headers": [
    { "source": "/(.*)", "headers": [
      { "key": "X-Content-Type-Options", "value": "nosniff" },
      { "key": "Referrer-Policy", "value": "strict-origin-when-cross-origin" },
      { "key": "Permissions-Policy", "value": "camera=(), microphone=(), geolocation=()" } ] },
    { "source": "/(.*)\\.(jpg|jpeg|png|gif|webp|svg|ico|woff|woff2)", "headers": [
      { "key": "Cache-Control", "value": "public, max-age=31536000, immutable" } ] }
  ]
}